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Who can conduct user experience design?

For many organisations within the life sciences, it is still quite rare to have dedicated user experience design professionals involved in projects. And so, it often falls to someone to take the lead and introduce teams to the design process and to advocate for users.

That might be you!

Without a foundation of understanding, and without validation by your user community, how will you know if all your hard work is producing something of value to them? If you don’t advocate for the user, who will?

In reality, we are all responsible for the design of services and applications. As soon as we make choices about how to make something, we are affecting the end design. So the design process – from where we begin to explore an idea to where we deliver viable solutions – benefits from being as inclusive as possible.